Amiga memories from 1995

As I’ve mentioned a few times in passing, my day job for the back end of the 1980s and half the 1990s was selling home computers; for a lot of that time it was primarily the Amiga range since the indie company I worked for called Computerworld was a specialist, but we shifted a fair few Commodore 64s, Atari STs, DOS and later Windows PCs and games consoles as well during that time. But today’s ramble is about the Amiga and more specifically an event which occurred after original manufacturers Commodore rather unceremoniously disappeared beneath the waves.

Some machinations followed, with the rights eventually being sold to ESCOM and, after what was a quite frankly agonising wait whilst assorted ducks were organised, eager Amiga dealers in the south of the UK were invited to a presentation about the re-launch of the A1200 under the new Amiga Technologies brand. This took place at the Sheraton Heathrow Hotel in London with the dealer event happening on the 17th August 1995; I was there and during the event they handed folders of promotional materials… and my copy has somehow survived the intervening years pretty much intact, which is how I’m “remembering” so much detail. The folder itself is a bit battered but looks like this…

…and the contents can be viewed as a PDF (11.2Mb). The enclosed literature includes transcripts of a couple of speeches which were delivered during the event, a potted history of the Amiga and a couple of double sided, glossy information sheets about the Amiga 1200 and the M1438S – a multisync monitor with stereo speakers – which are somewhat reminiscent of the ones that Commodore used to supply dealers with. One thing worth noting is that, although the paperwork all sports the new Amiga logo with the red square, that isn’t present on the hardware in any of the cheesecake shots.

So there you go, a teensy slice of Amiga history that possibly won’t be archived online already; the text is rather dry, but that’s pretty much how I remember the presentation being overally, despite what the Amiga was capable of. And for any Amiga fans or archivists who might be reading, if you’d like to host a copy of the PDF please feel free.

4 thoughts on “Amiga memories from 1995

  1. Wow! Thanks for sharing!

    Did your listen to Petro’s speech? If so, what did you think of him? Never really took much notice of him in the press but I know David Pleasance hasn’t had much good to say about him from the Commodore years…

  2. I did listen to his speech, but don’t remember getting any real impression of the man giving it to be honest. The content of the speech would’ve been far more important to me and the people I was with at the time and I think we all left feeling at least a little more positive about the Amiga situation than we had beforehand.

    It’s a shame that’s not how Amiga Technologies panned out, really…

  3. Even more so after ESCOM went under, basically fracturing what was left of Commodore into small, confusing pieces.

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